GREENVILLE, S.C. (Jan. 10, 2008) — Michelin has signed on consumer advocate Kimberly Danger — founder of Mommysavers.com, an online forum — to serve as spokeswoman for a Uniroyal brand campaign.
Danger will help promote the brand´s "More Mileage for Your Money" marketing campaign, which aims to provide money-saving advice to consumers, the tire maker said.
She will write a series of eBooks with advice on family budgeting, summer travel, time management and other topics that will be available on Uniroyal´s Web site.