WASHINGTON (Nov. 8, 2007) — April 20-26 will be the seventh annual National Tire Safety Week, the Rubber Manufacturers Association has announced.
An initiative of the RMA´s ongoing "Be Tire Smart — Play Your PART" program, National Tire Safety Week highlights consumer education and information on proper tire care and maintenance.
The celebration includes advertising, promotions, free tire pressure checks and media outreach on the part of participating retailers, as well as distributions of "Be Tire Smart" safety brochures and literature.
Some 18,500 retail outlets — encompassing tire dealers, auto dealers and auto repair facilities — participated in National Tire Safety Week in 2007, up from 15,000 in 2006, the RMA said.
Partners with the RMA in National Tire Safety Week include the Tire Industry Association, the National Automobile Dealers Association, the American Automobile Association, state government agencies and dozens of the nation´s major tire retailers.
For more information on National Tire Safety Week, visit www.betiresmart.com.