MONTERREY, Mexico (Nov. 7, 2007) —Bridgestone Corp. officially will open its $220 million tire factory Nov. 7 in Monterrey, a facility that uses the firm's proprietary, high-tech manufacturing process.
The plant is Bridgestone's third in Mexico and 47th worldwide, and has a daily production capacity of 8,000 passenger and light truck tires a day, primarily in larger rim-diameter, high-performance styles, the company said. Employment at start-up was slated to be 200, according to earlier statements.
The BIRD — for Bridgestone Innovative and Rational Development — system automates all stages of tire making, from materials processing to final inspection, according to the company. The process also makes it possible to produce several different types and sizes of the tires simultaneously.
The new factory is the first Bridgestone plant outside of Japan to use the system.
The plant, operated by a new Bridgestone Americas Holdings Inc. subsidiary, Bridgestone Neumaticos de Monterrey S.A., complements Bridgestone Firestone de Mexico S.A. de C.V.'s operations in Mexico City and Cuernavaca.