WAYNE, N.J. (Oct. 9, 2007) — Hankook Tire America Corp. has signed a pact with a New Jersey record company to supply tires to the label's bands on tour.
Hankook said the partnership with Eyeball Records includes cross promotion between the two firms, including Hankook brand exposure on the label's, bands' and MySpace Web pages.
"Musicians are on the road for huge amounts of time," said James Wells, director of promotion for Eyeball Records. "This is a great step knowing that our bands will be on safe, new Hankook tires that will help them get to their shows and back home safely."
The first band to take advantage of the partnership is New Atlantic.