NASHVILLE, Tenn. (Oct. 4, 2007) — The Bridgestone brand will be the official tire of the National Football League as part of a multi-year marketing partnership between the NFL and Bridgestone/Firestone.
Financial terms of the pact were not disclosed.
With the arrangement, BFS and the Bridgestone brand will join the NFL brand in "numerous exclusive promotional opportunities," BFS said. One opportunity will be the first regular season NFL game played outside North America, a match-up Oct. 28 between the New York Giants and the Miami Dolphins at London´s Wembley Stadium.
"The NFL has great loyal fans who demand the very best from the teams and products they support," said John Gamauf, president of consumer tire replacement sales for Bridgestone Firestone North American Tire L.L.C. "These fans are a perfect fit for our brand."
The agreement also includes trademark rights as well as broadcast and online media elements. BFS plans to promote the partnership with national advertising and consumer marketing programs and promotions.
"This is a tremendous opportunity to elevate the Bridgestone brand to new heights of consumer awareness and visibility," Gamauf said. "To be able to partner with an organization as successful and dynamic as the NFL opens up a new world of possibilities to continue to strengthen our brand loyalty, bolster our marketing support for our family of retailers and reach out to millions of new consumers who are loyal to the NFL and its prestigious roster of official sponsors."