FINDLAY, Ohio (Oct. 2, 2007) — Cooper Tire & Rubber Co. has named Jim Smith general director and Chris Barbara director of marketing of the firm's newly announced joint venture in Mexico.
Smith previously was plant controller at the firm's Texarkana, Ark., tire plant. Barbara's last job was manager of sales training.
Along with Director of Sales Hugo Ybarra, Smith and Barbara will lead the core activities of Cooper Tire & Rubber Company de Mexico S.A. de C.V., a sales and distribution joint venture with CorporaciÃ³n de Occidente S.A. de C.V., based in Queretaro, Mexico. Through an offtake agreement, the new unit will market passenger and light-truck radials.