Skip to main content
Sister Publication Links
  • European Rubber Journal
  • Plastics News
  • Tire Business
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • Rubber Division IEC
    • War in Ukraine
    • Automotive
    • Tire
    • Non-Tire
    • Suppliers
    • ITEC
    • Silicone
    • Online Exclusive
    • Latex
    • Technical Notebooks
    • Executive Action
    • Government/Legal
    • Opinion
    • Blogs
    • Sustainability
    • Products
    • Wacky World of Rubber
  • Airless Tires
  • Custom
    • Sponsored Content
    • White Papers
  • Resources
    • Directory
    • Classifieds & Mold Mart
  • Data
  • Events
    • RN Events
    • RN Livestreams/Webinars
    • Industry Events
    • Past Events
    • Rubber News M&A Live
    • Ask the Expert
    • Healthcare Elastomers Conference
    • Rubber In Automotive Conference
    • Women Breaking the Mold Networking Forum
  • Advertise
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
August 14, 2007 02:00 AM

Yokohama sponsoring NFL, college football teams

  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    FULLERTON, Calif. (Aug. 14) — Starting with this fall´s football season, Yokohama Tire Corp. is partnering with the National Football League´s Atlanta Falcons, Baltimore Ravens and Cleveland Browns, as well two college teams, the UCLA Bruins and USC Trojans, for a series of promotions.

    The tire maker will sponsor the teams and launch promotions the company said will drive traffic to its dealers.

    "We think football´s immense popularity, on the pro and college levels, makes it the perfect place to showcase our lineup of tires, including Advan, S.drive, Parada, Geolandar and Avid," said Dan King, vice president of sales.

    King said one promotion will be a jersey giveaway where dealers in a specific market will offer free, authentic replica team jerseys to every customer buying four tires. The tire maker also will have signage, product displays and events at the stadiums, plus radio spots, a presence on the teams´ Web sites and newsletters and other corporate identifications.

    The football promotions follow Fullerton-based Yokohama´s partnerships this season with minor league baseball teams the Triple-A Columbus Clippers and the Double-A Reading Phillies.

    Letter
    to the
    Editor

    Rubber News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].

    Most Popular
    1
    Goodyear to trim jobs to address 'uncertain' economic outlook
    2
    Is worst of new-vehicle inventory shortage in rearview mirror?
    3
    Methods to the madness: Smithers pins 4 processes for sustainable carbon black
    4
    Showa Denko relaunches with new moniker
    5
    Setting the stage for 2023: 7 acquisition stories that changed the game
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Rubber News delivered straight to your inbox, free of charge.

    Subscribe Today

    Subscribe to Rubber News to get the best coverage and leading insights in the industry.

    SUBSCRIBE
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter

    MISSION

    To serve companies in the global rubber product industry by delivering news, industry insights, opinions and technical information.

    Contact Us

    2291 Riverfront Pkwy, Suite 1000
    Cuyahoga Falls,
    OH 44221

    Customer Service:
    877-320-1726

    Resources
    • About Us
    • Digital Edition
    • Staff
    • Advertise
    • Order Reprints
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Careers
    • Ad Choices Ad Choices
    • Sitemap
    Partner Sites
    • Tire Business
    • European Rubber Journal
    • Plastics News
    • Urethanes Technology
    • Automotive News
    • Crain Brands
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • News
      • Rubber Division IEC
      • War in Ukraine
      • Automotive
      • Tire
      • Non-Tire
      • Suppliers
      • ITEC
      • Silicone
      • Online Exclusive
      • Latex
      • Technical Notebooks
      • Executive Action
      • Government/Legal
      • Opinion
      • Blogs
        • Products
        • Wacky World of Rubber
      • Sustainability
    • Airless Tires
    • Custom
      • Sponsored Content
      • White Papers
    • Resources
      • Directory
      • Classifieds & Mold Mart
    • Data
    • Events
      • RN Events
        • Healthcare Elastomers Conference
        • Rubber In Automotive Conference
        • Women Breaking the Mold Networking Forum
      • RN Livestreams/Webinars
      • Industry Events
      • Past Events
      • Rubber News M&A Live
      • Ask the Expert
    • Advertise
    • DIGITAL EDITION