TOKYO (Aug. 1) — Yokohama Rubber Co. Ltd.´s new sales subsidiary in India started operations officially July 27, and already Yokohama is evaluating plans to make the unit in New Delhi a holding company for tire production and the firm´s non-tire businesses.
Announced originally last December, Yokohama India takes over sales of Yokohama tires in India from the firm´s Singaporean tire distributor, which had handled the Indian market previously. Yokohama India initially will focus on establishing Yokohama´s Advan brand in the high performance segment and then broaden the sales base to more general users, the company said without disclosing sales goals.
Yokohama India is part of Yokohama´s program to strengthen operations in the emerging markets of Brazil, Russia, India and China. Yokohama has five manufacturing and sales companies under a holding company in China in addition to a tire sales company in Russia.