NEW YORK (July 18) — Michelin North America Inc. has consolidated its $112 million North America media buying and planning account with WPP Group´s MediaCom.
MediaCom will now work on Michelin´s buying and planning account for North America.
The shift includes media work for brands such as BF Goodrich, Uniroyal, Michelin Maps and Guides and the Michelin´s Tire Centers L.L.C. distribution network, according to a report in Ad Age a sister publication of Rubber & Plastics News.
"We are enthusiastic about our new relationship with MediaCom, and eager to apply the expertise and innovations they demonstrated during the search to our media planning and buying activities," Dave Murtaugh, director-corporate image for Michelin North America, said in a statement.
It could not immediately be determined which agencies had handled Michelin´s media buying in the region. Interpublic Group of Cos.´ Campbell-Ewald handled planning, which it loses, but retains creative duties for the Michelin brand. Interpublic sibling Martin Agency will retain creative work for the BF Goodrich brand.