OSAKA, Japan (July 2) — Toyo Tire & Rubber Co. Ltd. has established Nitto Tire Canada Inc. in Richmond, British Columbia, to "enhance Nitto´s brand image" and broaden the brand´s sales network in Canada.
The new subsidiary, headed by Hiroshi Hiratsuka, will carry out its business by transforming customer input into its merchandising and selling strategies and implementing marketing strategies that generate synergies with the Toyo brand in Canada.
The new company opened for business July 1, Toyo said.
Establishment of Nitto Tire Canada follows similar moves in the past two years in the U.S. and Mexico, where Toyo created Nitto Tire North America Inc. in Cypress, Calif., and NT Mexico S. de R.L. de C.V. in Mexico. Those units are headed by Tomoshige Mizutani and Tamotsu Kusumoto, respectively.