PARIS (June 15) — Michelin said it will stage the 2007 version of its Challenge Bibendum "sustainable mobility" conference/rally Nov. 14-17 in Shanghai, the event's second visit to China.
The 2007 Challenge Bibendum will take place at Shanghai International Automobile City's Automotive Exhibition Center, which offers a network of roads for vehicle trials and testing along with exhibition and conference space, Michelin said.
The activity will feature roundtable discussions on a variety of topics, including biofuels, batteries and super-capacitors, fuel cells, trucks and buses in the city, hybrid electric power and the contribution of tires to sustainable mobility. The event also will feature several rally itineraries for trucks, buses, cars and urban two-wheelers.
Michelin said it picked Shanghai in part because China is experiencing an exponential increase in its motorization and is working toward integrating environmental concerns and the growth in road transportation. An Asian location also highlights the challenges countries like China and India are facing to balance growth and soaring energy requirements.
Michelin held the 2004 Challenge Bibendum in Shanghai.