FULLERTON, Calif. (June 14) — Yokohama Tire Corp. will sponsor the 52nd annual Porsche Parade, July 1-5 in San Diego.
Fullerton-based Yokohama has sponsored the event for the past 20 years. The Porsche Club of America organizes the parade, which includes about 1,000 vehicles cruising the city. Yokohama said it plans to highlight its Advan brand at the parade and related events.
"Porsche owners are definitely our audience, and our high-tech Advans are suited perfectly for high-end sports cars like Porsches," said Jim Mayfield, director of the brand for Yokohama.