SEOUL, South Korea (May 8) — Hankook Tire Co. Ltd. has named Executive Vice President Seung Do Jin head of its European operations, succeeding Seung Hwa Suh, who recently was promoted to global CEO.
Jin, who has been a driving force behind an expansion of Hankook´s distribution channels in Korea, took over the position last week. He has been with Hankook since 1989, including 10 years in international positions.
"Mid-term we want to establish Hankook as a premium brand in Europe," Jin said. "Our products are already of premium quality. Now we need to focus our efforts on informing and educating consumers about our innovative and technologically advanced tires."
Jin takes over shortly before Hankook´s new plant in Dunaujvaros, Hungary, is scheduled to begin production.