NASHVILLE, Tenn. (April 19) — Bridgestone/Firestone has become a star of a new reality TV series in which it is the sole tire supplier. "Setup" features 10 drivers who compete for a chance to win $100,000. It premiered April 18 on the Speed Channel.
The contestants drive Pontiac Solstice GXP race cars with Bridgestone Potenza RE-01R ultra-high-performance tires through a series of races at the Willow Springs Raceway in Southern California.
While drivers are permitted to adapt the cars to their wishes for the races, the tires will remain the same for all contestants.