GELEEN, Netherlands (March 27) — DSM Elastomers "relaunched" its Keltan brand during a news conference today in Geleen to reinforce its commitment to the global EPDM markets.
The firm has started a marketing campaign called "Keltan: Nothing Compares" in an effort to differentiate its EPDM products from those of competitors.
"By understanding the needs of the end markets we serve, we aim to deliver innovations that increase productivity and consistency while driving our customers´ system costs down," said Christian Widdershoven, DSM global marketing director.
DSM Elastomers President Bob Hartmayer said the unit of Royal DSM N.V. was ready for the initiative after a revamping of the business the last several years. During that time it closed EPDM plants in the U.S. and Japan, while adding a third EPDM line in Geleen and increasing capacity at its other two lines at its headquarters plant in the Netherlands and at its Brazil factory.
Hartmayer said DSM likely would decide within the next two years to add a greenfield EPDM facility but has thus far made no decision on any details, including a location.