GREENVILLE, S.C. (March 8) — Michelin North America Inc. this summer plans to open its first retail store in North America to offer Michelin-branded lifestyle goods, but it will not sell tires.
Michelin said the store, dubbed "Michelin on Main," will open on Main Street in Greenville, where the company has its North American headquarters. The store will sell products such as maps, guides, jackets and hats, and offer information about the company, its products and its heritage.
Consumers can receive information about Michelin's tires, but they will be referred to local dealers to actually buy the products, the tire maker said.
The store is the first for North America though Michelin has retail stores in France as well.
The tire maker employs about 8,000 in South Carolina.