RANCHO CUCAMONGA, Calif. (Feb. 21) — GITI Tire (USA) Ltd. will relocate its headquarters and establish a national distribution center in Rancho Cucamonga.
The 177,550-sq.-ft. facility can carry more than 180,000 passenger and truck tires in inventory, GITI Tire said. A spokesman said GITI Tire had a small amount of warehousing capability before, but this move is a "big step" in the firm´s efforts to improve customer service. He said the distribution center will be able to ship tires to customers in between container-load shipments, which will remain GITI Tire´s main avenue of distribution.
"We don´t want them to go to someone else," the spokesman said of customers.
The company´s regional sales force will continue to operate from regional offices. The home office — which includes less than 50 people — will move into the new facility on or about Feb. 23. GITI Tire´s headquarters is now in City of Industry, Calif.
The firm is the North American representative for GITI Tire Co. Ltd., a collective of six individual Chinese tire makers with headquarters in Singapore that ranked as the 13th largest tire maker globally in 2005.