MELKSHAM, England (Feb. 8) — Cooper Tire Europe plans to open a technical center for its European business at its Melksham factory.
The European Technical Centre will be the hub of the company's activities on the continent. It will be responsible for all elements of the design and development of products manufactured at Melksham, primarily Cooper- and Avon-brand high-performance passenger vehicle tires in both Cooper and Avon brands.
Marcus Hancock was named managing director of the operation.