BIG SKY, Mont. (Jan. 24) — Calling it the first General-brand winter tire in "many, many years," Continental Tire North America Inc. has rolled out the Altimax Arctic during the company's Arctic Blast III event.
The tire maker picked as its backdrop a snow-bound, closed-for-the-season airport runway in West Yellowstone Park to unveil the tire, which executives said features a multi-angle sipe system, reactive contour, directional tread pattern with center stability rib and an all-weather dual tread compound.
The tire is part of the Charlotte, N.C.-based company´s aggressive plan to "re-introduce" the General brand over the next three years by adding 500 SKUs, the bulk of them in 2007, a Conti exec said.
The Altimax Arctic is aimed at passenger coupes, sedans, crossovers and minivans driven on interstate highways, secondary and city roads. It will be offered in 26 sizes ranging from 13- to 17-inch rim diameters. Of studdable tire segments, it will cover more than 68 percent in the U.S. and 72 percent in Canada, Conti said.
The Altimax Arctic, manufactured in Germany, will be available to dealers sometime in the third quarter of 2007, Andreas Gerstenberger, Conti´s executive vice president of sales and marketing, said. Production has started in all sizes, but because of special extruders needed, only a few Conti plants have the capability of manufacturing the tires.