Michelin North America Inc. is the most profitable tire company in the North American market, a position it intends to retain. Leading the way for the tire maker is Jim Micali, who has been chairman and president at Michelin North America since 1996. During a media event in Greenville in December he talked with Brad Dawson, Rubber & Plastics News senior reporter, about Michelin´s challenges, difficult decisions and successes as it tries to thrive in a highly competitive market.
Q&A: Micali pilots U.S. success
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