RANCHO CUCAMONGA, Calif. (Dec. 18) — Falken Tire Corp. has notified its dealers it will raise prices Feb. 1 on several tire lines.
The tire marketer, part of Sumitomo Rubber Industries Ltd., said it will raise prices as follows: 5 percent on Ziex 60/65, Ziex UHP and 18-inch size of its S/TZ01; 3 percent on the FK/ST; and 7 percent on the LandAir H/T and Radial A/P as well as the 18-inch S/TZ04.
In a letter to Falken dealers, Darren Thomas, vice president, sales and marketing for Rancho Cucamonga-based Falken, said all backorders will be canceled on Jan. 31 and, "with your approval," will be re-entered according to the price increases that take effect the following day.
No reason was given for the increases, but over the past year most tire makers and marketers have hiked prices several times due to continued increases in raw materials and transportation costs.