RANCHO CUCAMONGA, Calif. (Oct. 31) — Kumho Tire USA Inc. has won its first contract with a U.S. auto manufacturer, DaimlerChrysler Corp.
The South Korean company also has introduced a new slogan and symbol designed to show it is energetic and focused.
The company said it will supply tires for the international version of the 2007 Chrysler Sebring that will be sold outside the U.S. starting in the first quarter next year. The firm will equip the vehicles with its ECSTA KH11 size 215/55R19 as the top-of-the-line plus-size option.
The new symbol — debuting at the 2006 Specialty Equipment Market Association Show in Las Vegas Oct. 31-Nov. 3 — is a red caret pointing upward at a 45-degree angle to the right over the words Kumho Tire. It will be used for dealer identification, motorsports teams, logo apparel and corporate signage, the company said.
The company's new slogan is "Driven Beyond the Expected."