TARPON SPRINGS, Fla. (Oct. 11) — Eurotyre USA Inc., an independent tire importer and distributor, has become the U.S. distributor for Italian tire maker Marangoni Tyre S.p.A.
Tarpon Springs-based Eurotyre is offering Marangoni's full line of passenger and light truck/sport-utility vehicle tires, with an emphasis on Marangoni's performance products, according to Greg Metcalfe, a principal of Eurotyre USA.
The company, which has been test marketing the Marangoni line for the past year, will debut it at this year's SEMA Show, Oct. 31-Nov. 3 in Las Vegas. It will offer retail customers exclusive territories as part of its marketing strategy, Metcalfe said.
Marangoni Tyre, based in Anagni, Italy, is part of Marangoni S.p.A., a group better known in North America for its Ringtread retreading equipment and processes. Marangoni has been in the new tire business in Europe for about 18 years after buying a stake in the former Ceat Pneumatici S.p.A. in Anagni in 1988.