BARBERTON, OH (July 10) — Custom mixer Preferred Rubber Compounding Corp. announced today that all locations of the company will henceforth have the same name, meaning that locations of the former Associated Rubber Co., acquired on May 1, now will operate under the Preferred name.
"This allows us to present just one united face to the marketplace, whether customers or suppliers," said Preferred President Tim Eburne. "The Preferred name stands for a reputation that reflects our business philosophies and our methods of dealing with customers.
"Preferred service means responsiveness. Preferred chemists are intended to be an extension of our best customers´ technical departments, with accounts assigned to individual chemists. Preferred sales reps are equipped with the technology needed to easily keep in touch with customers, and the support staff and systems will be in place to ensure that we respond quickly to quote and other requests."
Quality management systems used in Preferred´s headquarters site in Barberton are being installed throughout the company, including its computerized process and inventory control systems, Eburne said.
"As well, Preferred is adopting an enterprise software solution originally chosen by Associated to upgrade our Barberton operation. This system will improve efficiency, cut costs, allow us to react more swiftly and to take advantage of new business opportunities," he added.