CHARLOTTE, N.C.—Travis Roffler has joined Continental Tire North America Inc. as marketing director.
Roffler takes charge of passenger and light truck replacement marketing, including product planning, brand management, pricing, promotion, divisional public relations and advertising.
He has 13 years of sales and marketing experience with Michelin, Great America Tire and Toyo Tire (U.S.A.) Corp. Most recently he was Toyo´s senior director of marketing.