CARY, N.C. (Feb. 10) — Lord Corp. has changed the name of its Materials Business unit to MR Solutions to better reflect the expanded scope and diversity of technologies offered by the company.
The company is a leading supplier of commercial magnetorheological (MR) fluid, devices and systems.
"Our name dates back to an earlier mission encompassing all ´smart´ materials, but it doesn´t accurately describe our vast offerings and application of magnetics for mechanical vibration and motion control," according to Jim Toscano, manager of global sales and marketing for the business unit.
MR is "strongly associated with Lord," he said, and Solutions describes the firm´s expertise in designing, prototyping and manufacturing magnetorheological goods, including fluids, dampers, brakes and controllers.
Lord said it had a 40-percent jump in MR fluid sales in 2005. Fluid sales for automotive shock absorbers, along with fluid used in Lord´s own devices, spurred the increase. As sales rose, Lord expanded production of its MR fluids.