NASHVILLE, Tenn. (Feb. 3) — Goodyear launched the Eagle Featuring ResponsEdge Technology, an all-season performance tire, today during its annual dealer meeting in Nashville.
The tire features carbon fiber-reinforced sidewalls for extra strength in cornering as well as Kevlar shock absorbers for a quiet ride. The tire´s tread also has a high performance zone and an all-season zone on either edges of the tread.
Production will start in March on 24 H- and V-rated sizes, with another five Z-rated sizes coming in September and October, company officials said. Shipments of the tires should begin in May, and Goodyear will host training and dealer ride-and-drive events in April and May.
Goodyear began taking orders for the tires today.
Additionally, the company will run television ads for the tires beginning in May. The ads focus on the carbon fiber technology, asking consumers, "Are you getting enough fiber?"