QUERETARO, Mexico (Dec. 7) — Michelin North America Inc. plans to begin selling Michelin and BFGoodrich brand radial farm tires in Mexico next year.
The company will sell the tires through a network of "select" dealers throughout Mexico.
"Michelin is committed to advancing the radialization of the agricultural tire market across North America, and we want to extend the benefits offered by our radial tires to farmers throughout Mexico," said Bill Schafer, vice president of marketing and sales for Michelin North America Agricultural Tires.
The announcement represents Michelin´s return to the farm tire market in Mexico. It stopped selling agricultural tires there about three years ago, a spokesman said, but does sell a line of agro-industrial tires for backhoes and similar equipment.
Michelin estimates the replacement market for farm tires in Mexico at about 40,000 units annually, with radials accounting for only about 5 percent.
The company will source tires for Mexico from Europe, where it now obtains all its farm tires for the U.S. and Canada as well. Sizes in Mexico are largely the same as those in the U.S. and Canada, the spokesman said.
Michelin will target its Michelin Ag Radials at the premium segment and its BFG Ag Radials at the value-priced segment for secondary and/or older equipment. The tire maker operates in Mexico through its AutoPartes Internacionales de Queretaro subsidiary.