AKRON (Sept. 7)—Goodyear will use its airship fleet to encourage an ongoing stream of donations in support of the Hurricane Katrina relief efforts.
The only airships with electronic day- and night-signs, the Goodyear blimps will use their signs to encourage donations and promote fund-raising efforts from the American public.
A variety of airship support options was offered to relief agencies, according to a Goodyear spokesman. "We talked about the possibility of flying signs over the affected areas," he said. "However, it was agreed that the best way to offer immediate support is through an awareness campaign to alert the public where donations can be made. We recognize the relief efforts will go on for months, and we pledge our resources in support of these efforts as a way to keep the American public focused on the needs."
Those efforts started this past weekend in Los Angeles and Columbus, Ohio. The Carson, Calif.-based Spirit of America provided television coverage for the San Diego State-UCLA football game, and Akron, Ohio-based Spirit of Goodyear covered the Miami of Ohio-Ohio State game.
In addition to the aerial efforts, the company is also providing additional support to aid relief efforts as well as a focus on the many Goodyear employees who were directly impacted by the disaster. The company is exploring alternative work opportunities for these people, including jobs in other Goodyear facilities. Also under consideration is establishing emergency service centers in the area and outfitting and operating mobile tire service trucks to fulfill expected on-site demand, the company said.