FULLERTON, Calif. (July 29)—Yokohama Tire Corp. has opened an original equipment liaison office in Farmington Hills, Mich., as a first step toward gaining OE contracts with North American-based auto makers.
Yokohama tabbed Jeff Carpenter to be its OE sales and marketing manager, to spearhead the firm's OE effort.
"Beyond logistical considerations, the new office also us to build better relationships with key manufacturers while helping customers integrate Yokohama tires into their vehicles," said Carpenter, previously an account manager at the company's Fullerton headquarters.
The office in a Detroit suburb is staffed by engineering and technical sales professionals.
Yokohama doesn't have any OE fitments on U.S. or Canadian-built cars, and Carpenter said it is premature to comment on any ongoing projects. Yokohama does supply tires for cars imported from Japan and Europe.