WASHINGTON (June 14)—The Public Relations Society of America has given the Rubber Manufacturers Association its "Silver Anvil Award of Excellence" for its "Be Tire Smart—Play Your PART" tire safety program.
The Be Tire Smart program, which offers consumer information on the proper care and safe operation of tires, includes the annual National Tire Safety Week. The RMA won the award for the 2004 observance of National Tire Safety Week, in the category of "Events/Observances 7 or Less Days: Associations/Non-profit Organizations." The society began giving the Silver Anvil awards in 1946 to honor PR campaigns that address contemporary issues with exemplary professional skill and creativity, the RMA said.