How many times have you heard this: "we've got to be more creative around here," or "we need some creative solutions to this problem," or "he/she is so creative -- they're always coming up with great ideas."Creativity has always been well-regarded in fields like the fine arts or inventing. Yet increasingly business and industry are embracing it as a way to improve quality, reduce costs, generate new products and services, and gain a competitive edge. This article will look at some ways to help you create more options or ideas to solve your personal and professional problems or challenges. We'll do this by putting creativity to work. Now wait, before you say "I'm not creative," let me say, "Excuse me, but yes you are!" You may not feel as creative as Albert Einstein or Thomas Edison, but there have been hundreds of studies that show that everyone is creative. Especially you, especially if you don't give up on your challenge. And if you use the tools that we'll present here, you may make yourself even more creative.