GRAPEVINE, Texas—With Goodyear concentrating on its Goodyear and Dunlop brands last year, the tire maker now is beginning to focus on its Kelly-brand lineup as well.
At its 2005 Dealer Conference in Grapevine, Goodyear unveiled two additions to the Kelly stable: the Kelly Safari Trex, an all-terrain light truck and sport-utility vehicle tire; and the Evo-Z, a value-priced, Z-speed-rated, ultra-high-performance tire.
The introduction of the Safari Trex is in response to dealer requests for a "go-to tire with consumer appeal," said Jack Winterton, vice president of consumer sales.
As the successor to the Safari AWR, the Safari Trex provides equal to or better performance than the tire it replaces but is far superior in terms of noise and comfort, the company said.
That´s due to a technology called VersaTred, which provides off-road traction capabilities with a tread face that delivers a quiet, comfortable ride.
To provide a secure fit to the rim, the Safari Trex features advanced design and manufacturing in the bead area, Goodyear said. It also employs a design element in the tread that delivers extra protection against stones being lodged in tread grooves.
Kelly dealers also told Goodyear they needed an ultra-high-performance tire, Winterton said. "Our dealers told us they were filling in with other brands to meet this growing consumer segment."
To address this request, Goodyear has introduced the Evo-Z, Kelly´s first full-fledged entry in the Z-speed-rated category.
The tire features a European design optimized for North America. "We have targeted the drivers who are looking for ultra performance in a Z-rated tire but also want longer treadlife, strong wet and dry traction, and a reasonable price," said Brandon Stotsenburg, director of Kelly brands consumer marketing.