WASHINGTON (Feb. 10)—The Rubber Manufacturers Association is urging tire dealers to sign up to participate in National Tire Safety Week April 24-30.
An offshoot of the RMA's "Be Tire Smart—Play Your PART" consumer education program, National Tire Safety Week emphasizes promotional events, tire pressure check lanes, media contacts and the dissemination of tire care brochures and posters in an effort to reach the 85 percent of U.S. motorists who don't regularly check their tire pressures.
Last year more than 9,000 tire dealerships participated in National Tire Safety Week, as did the Tire Industry Association, the American Automobile Association, state tire dealer associations and state highway officials. To obtain free National Tire Safety Week media kits and materials, dealers should log on to www.betiresmart.org.