BOWIE, Md. (Jan. 12)—The Tire Industry Association has renamed its proposed "check-off" program for the tire industry. The new name is the Tire Initiative for Research, Education and Safety.
The focus of TIRES remains the same as the old program, though some details are different, TIA said in a news release. Under TIRES, a new organization, the National Tire Safety, Research and Education Alliance, would be formed to coordinate national consumer education, tire industry personnel training, and research and education programs. It also would fund similar programs by state and regional tire dealer associations. The alliance would collect a small fee on the sale of every new and replacement tire sold in the U.S. to fund these programs, and the fee in turn would be passed on to consumers.
The program, TIA noted, requires both congressional approval and a favorable vote in an industry referendum. The association plans to take the draft outline of TIRES to dealer, supplier and marketing group meetings across the U.S. to obtain input on the program.
The association's earlier check-off program foundered on the skepticism of the Rubber Manufacturers Association, because federal courts had overturned similar programs in other industries, and the Texas Tire Dealers Association, which feared the program would be nothing more than a back-door tax.