Latex Foam International L.L.C. has changed its name to Latex International L.L.C. and has unveiled a new logo.
The rubber latex mattress and pillow manufacturer dropped the word ``foam'' from its name to better define the company and to clear up any misconceptions consumers might have, Marketing Director Kevin Stein said.
The firm did extensive research on the name and determined that consumers didn't like the word foam, ``so we decided to drop it,'' Stein said. ``Then we added a new logo. It's all part of our strategic plan.''