SHELTON, Conn. (Dec. 2)—Latex Foam International L.L.C. has changed its name and unveiled a new logo.
The rubber latex mattress and pillow manufacturer dropped the word "foam" from its name to become Latex International L.L.C.
The company did extensive research on its name and determined that consumers didn't like the word foam, "so we decided to drop it," Marketing Director Kevin Stein said. "Then we added a new logo. It's all part of a strategic plan."