NASHVILLE, Tenn. (Nov. 29)—Bridgestone Corp.'s U.S. and Canadian subsidiaries said they will increase prices on a wide range of replacement, original equipment and export tires by 5 to 10 percent or more on Jan. 1.
Raw materials costs, from rubber chemicals to steel to petroleum, are continuing to show unprecedented increases, necessitating the tire price hikes, according to Mark Emkes, CEO and chairman of Bridgestone Americas Holding Inc., parent of Bridgestone Firestone North American Tire L.L.C. and Bridgestone/Firestone Canada Inc.
The announced increases will be: up to 5 percent on passenger and light truck tires; up to 7 percent on truck and bus tires; and up to 10 percent or more on agricultural and off-the-road tires. The higher prices will cover Bridgestone, Firestone, Dayton, associate and private brand tires.