TOKYO (Nov. 11)—Bridgestone Corp. has established a company in Shanghai, China, to manage its growing tire operations in the country.
The creation of the new company, Bridgestone (China) Investment Co. Ltd., will enable Bridgestone to respond faster and more flexibly to demand trends and customer expectations, the company said. The firm will oversee production, marketing and service for Bridgestone's three tire plants in China—Bridgestone (Wuxi) Tire Co. Ltd.; Bridgestone (Tianjin) Tire Co. Ltd.; and Bridgestone (Shenyang) Tire Co. Ltd.
Bridgestone makes passenger radials at the newly completed factory in Wuxi and at a facility acquired in Tianjin in 2000 and truck and bus radials at a plant acquired in Shenyang in 1999. The company also is planning a $94 million steel cord factory in Shenyang, to be on stream by October 2005.
Bridgestone (China) Investment has a start-up capitalization of $68 million.