FINDLAY, Ohio (Nov. 2)—Cooper Tire & Rubber Co. will be the exclusive marketer of Kenda radial passenger and light truck tires in the U.S. and Canada.
An agreement with American Kenda Rubber Industrial Co. Ltd. gives Cooper exclusive rights to market, sell and distribute Kenda's radial passenger and light truck lines.
The tires covered by the agreement are new products, jointly developed by Kenda and Cooper, the Findlay-based tire maker said. Kenda will continue to market its existing range of specialty tires.
Initially the Kenetica H- and T-rated passenger tires will be available only in the U.S. Additional lines will be added and extended into Canada as the business relationship develops, Cooper said.
"This is a logical extension of our ongoing relationship with Kenda Tire," said Phillip D. Caris, Cooper vice president of sales and marketing. "This strategy provides Cooper with additional flexibility in the range of products we offer to meet the needs of today's tire consumers."