ROME, Ga.—Peter Tyson has been named vice president of advertising, public relations and motorsports for Pirelli Tire North America.
He joined Pirelli in the United Kingdom as director of marketing in 1984. Nine years later he was promoted to director of global brand support for Pirelli Pneumatici S.p.A., moving to Milan, Italy.
In his new position, Tyson is based in Kennesaw, Ga.