BRUSSELS, Belgium (June 4)—Bridgestone Europe N.V./S.A. has joined forces with Italy's Marangoni Tread S.p.A. in a retread systems joint venture that will service all of Bridgestone's tire retreading activities in Europe.
The firm, called Bridgestone Retread Systems N.V./S.A., will be the sole supplier and service provider to Bridgestone's Federated Retreader network, Bridgestone said. The firm will include Marangoni Tread's sister company Ellerbrock RT GmbH of Henstedt/Ulzburg, Germany, it added.
The alliance with Marangoni Tread will enable Bridgestone to benefit from its Italian partner's expertise and to distribute selected Marangoni products to its retreader network.
To support the new venture, Bridgestone said it is extending its range of precured treads, which are produced by the Federated Retreaders under the "Qualitread" brand.
Bridgestone is majority owner of the venture. Financial terms were not disclosed.