NEW YORK (May 28)—Goodyear has moved the creative portion of its multimillion-dollar advertising account to Havas' Arnold Worldwide Partners of Boston, which also handles advertising for Goodyear's Dunlop brand, according to an executive familiar with the matter.
The account, which was at Omnicom Group´s Goodby Silverstein & Partners of San Francisco moved without a review. Talks "have been brewing for a couple of months," the executive said.
"We don´t work for Goodyear anymore," said Jeff Goodby, co-chairman of Goodby Silverstein. "They will continue to use our tagline (On the wings of Goodyear) but are moving away from brand work," he said.
Goodyear spent $47 million in measured media in 2003, according to TNS Media Intelligence/CMR