WYANDOTTE, Mich.—BASF A.G. has changed the name of its North American microcellular polyurethane business and product line to Cellasto from Elastocell.
BASF has marketed its microcellular line under the Cellasto name everywhere else globally for more than 30 years.
"Since many of our North American customers operate globally, most of them are already familiar with BASF´s Cellasto brand," said Bob Jamrog, director of BASF´s Cellasto global business unit in North America. "Streamlining our global product line under one name strengthens the ease of doing business with BASF for our customers, especially since all other nomenclature and specifications for our MPU products will remain the same."