ROME, Ga. (April 28)—Pirelli Tire North America Inc. is increasing passenger and light truck tire prices an average of 3 percent effective June 1.
The price hikes, which may vary by product offering, is being implemented as a result of considerable and unexpected increases in raw material costs worldwide, President and CEO Guy Mannino said.
The price increases are less than those announced by Pirelli S.p.A. in Europe, said Mannino, who credited the efforts of its North American work force and manufacturing efficiencies in the U.S. for the achievement.