CHARLOTTE, N.C.—Andreas Gerstenberger has been named vice president of sales and marketing for the passenger and light truck tire replacement tire business unit of Continental Tire North America Inc., and Mike Barker has taken the director of business development post.
Gerstenberger—who will continue to be in charge of passenger and light truck original equipment key account management for the North American Free Trade Agreement region on an interim basis—has been with Conti since 1994. He is responsible for all independent tire dealer, car dealer and mass retail sales, and marketing and product development functions for the business.
Barker´s director job is in the NAFTA truck tire business unit of the Global Commercial Tire Division. He has extensive experience in that division, and now is in charge of fleet and OE sales channels and the emerging strategic account segment.