ROME, Ga. (Sept. 2)—Pirelli Tire North America Inc. said it will raise passenger and light truck tire prices as much as 4 percent on Oct. 1. The company said the increases will vary according to the product, and will include all auto and LT tires it makes. The Italian-owned company blamed rising raw material costs for the increase. Less than two weeks ago Bridgestone/Firestone announced a similar increase, taking place on the same date.
Pirelli North America to boost tire prices
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