CARMEL, Ind.—Michael Cerio has succeeded the retired Gary Reynolds as president of Firestone Industrial Products.
Cerio most recently was executive director of consumer corporate accounts for Bridgestone/Firestone North American Tire L.L.C. He joined predecessor company Firestone in Akron as a development engineering trainee in 1972, and since then has worked in many capacities with the firm and BFS in engineering and management.
Among his posts was senior sales engineer of original equipment sales, director of high performance business operations, manager of Bridgestone-brand marketing and director of corporate accounts.
Reynolds spent 40 years with the company. He served as president of Firestone Industrial Products, a business unit of BFS Diversified Products L.L.C., since 2000.