Continental Teves begins national tour to promote Electronic Stability Control

WASHINGTON (July 24)—Continental Teves North America is taking its "Safely There" mobile exhibit to 15 locations across the U.S. to promote its Electronic Stability Control vehicle technology to American motorists. "Our challenge is to educate consumers so they can capitalize on increased safety," William Kozyra, Continental Teves president and CEO, said in a kickoff speech in Washington. The mobile unit uses interactive, multimedia displays of "Disney quality" to demonstrate the safety benefits of the ESC system, Kozyra said. The ESC now is present on nearly half of all new cars sold in Europe, but only 6 percent of the vehicles sold here, according to Continental Teves, which estimates that widespread use of the technology would save 5,000-6,000 lives and $35 billion in property annually.