Cooper introduces first in family of new ultra-high-performance tires

PEARSALL, Texas (April 3)—Cooper Tire & Rubber Co. today introduced a new ultra-high-performance tire, the Zeon 2XS, at its test track near San Antonio. The tires, which were benchmarked against Cooper's Avon racing division technology, include a racing inspired tread compound and a tapered tread design for wet and dry pavement performance. Cooper is offering consumers a free, 45-day road test on the Zeon 2XS tires. In the coming months, the tire maker said it plans to launch several performance lines including all-season ultra-high-performance, sport truck performance, sport truck touring and tuner performance tires.